"Digital marketing ka kharcha kitna aayega?" This is the first question almost every business owner in Agra asks us. The honest answer is that it depends on what you need, but that doesn't help much when you're trying to plan a budget. So here is a clear breakdown of what you actually pay for, what is worth it, and where money usually gets wasted.
The three parts of your marketing cost
Most of the confusion comes from mixing up three different things. Keep them separate and budgeting becomes simple.
• Agency or freelancer fee: the monthly amount you pay for planning, content, management and reporting.
• Ad spend: the money that goes directly to Meta (Facebook, Instagram) or Google to show your ads.
• One-time costs: a website, a branding kit, a photo or drone shoot. You pay these once, not every month.
Tip: always ask any agency whether ad spend is included in their price or separate. Many cheap packages look cheap only because they quietly use part of your fee as ad spend.
What our monthly packages cost
We publish our prices openly, so you can compare them with anyone else. All prices are per month, in rupees.
Foundation: ₹12,000 per month. For businesses that mainly need to be found on Google and look active online. Includes Google Business Profile setup and monthly care, 12 social media posts a month, local SEO basics and a monthly report.
Growth: ₹25,000 per month. For businesses that want a steady flow of enquiries. Everything in Foundation, plus Meta ads management, 8 reels and 12 posts a month, WhatsApp auto-replies and calls with us every two weeks. This is the plan most of our clients start with.
Premium: ₹45,000 per month. For hotels, venues and real estate projects that want to grow fast. Everything in Growth, plus Google ads, SEO content, a monthly shoot with motion edits, a CRM to track every lead, and priority support.
How much should you spend on ads?
Ad spend is separate from the package and paid directly to Meta or Google, so you always see where every rupee goes. There is no fixed right number, but a few rules help:
• Start small and test. A modest daily budget for two to three weeks tells you your real cost per enquiry.
• Increase the budget only on ads that are already bringing enquiries at a cost you are happy with.
• Plan more ad spend for your peak season, like weddings from November to February, and less in slow months.
One-time costs to plan for
• Website: depends on the number of pages and features. A simple, fast business website is enough for most local businesses.
• Branding: logo, colours and social media templates, done once and used for years.
• Shoots: photos, reels, drone footage or a 360° virtual tour, especially useful for hotels, venues and real estate.
We quote these separately after understanding what you actually need, so you never pay for features you won't use.
Where businesses waste money
• Pressing the "Boost" button and getting likes instead of enquiries.
• Buying followers or fake reviews. They bring no customers and can get your page or Google listing penalised.
• Paying for a website nobody visits, because there is no Google profile, SEO or ads to bring people to it.
• Slow replies. Paying for leads and then replying hours later is the most expensive mistake of all.
How to choose the right budget
Ask yourself one question: how much is one new customer worth to you? If a single wedding booking, hotel stay or property sale is worth far more than a month of marketing, then marketing that brings even a few extra customers pays for itself. Start with the plan that matches your goal, track your enquiries every month, and grow from there.
Not sure where to start?
We'll look at your Google profile and Instagram for free and tell you honestly which plan, if any, makes sense for your business. Message us on WhatsApp or use the contact page to request a free audit, and we'll reply within 24 hours.